You go to IKEA looking for something specific, but sometimes you find things you weren't even looking for. And just when you think IKEA couldn't possibly have everything, it turns out it even has the alphabet.

This billboard turns the IKEA name into a playful visual surprise, with each letter built from a piece of furniture. 

The idea is to show that IKEA products can be more than what you expect. By looking at familiar furniture from a different perspective, the campaign invites people to see the possibilities hiding in everyday objects and reminds them that IKEA might have more than they think.