Imagine it’s 2025, and Spotify has a new way to reveal your Wrapped. Instead of simply showing you your top artists, what if it challenged you to find them yourself?

Inspired by Spotify Wrapped’s annual reveal, this campaign turns the year 2025 into a crossword-style word puzzle, with the numbers forming the shape of the game. Each puzzle is personalized to the listener, hiding the names of their own top 10 artists of the year.

As listeners search for names, connect letters, and solve the puzzle, they get to rediscover the artists who defined their year, one answer at a time. Once they finish, Spotify automatically reveals the completed puzzle, turning their answers into a personalized graphic they can share on Instagram.

The campaign visual features an example puzzle using Spotify’s top 10 artists of 2025, demonstrating how the concept works. Each listener would receive a different version based on their own Spotify Wrapped results, making every puzzle as unique as their music taste.

Rather than simply scrolling through their Wrapped results, listeners become part of the reveal. Every puzzle is different, every answer tells a story, and every finished game reflects a year in music that's uniquely theirs.

Spotify Wrapped. Your year in music, yours to solve.